Foundations of Marketing

The People and Organisations series provides texts for two stages in the standards: Core Personnel and Development; and the four generalist modules in Employee Resourcing, Reward, Relations and Development. It should be of interest to students taking the Core Personnel and Development - a new compulsory module for the IPD Standards, as well as any students on a wide range of other degree- and diploma-level business courses which require a solid understanding of people management and development.