Business Research

Business research requires a hands-on, practical approach. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.
The third edition of Business Research offers an accessible guide to conducting successful projects. A comprehensive range of methods and activities are explained clearly and succinctly, bringing powerful research concepts to life.
Key benefits:
* Practical activities promote reflective learning and can be used for independent study or group work
* New terms are introduced gradually with quizzes at the end of each chapter to reinforce knowledge
* Examples from published research studies detail successful projects, while a troubleshooting guide helps you to resolve problems quickly
* Save time and get better results from your research
'I am delighted to see the third edition in updated form with progress tests and activities and a focus on the practical issues that students face when approaching a research project for the first time. The main strength of the work remains the strong student focus, helping them to make sense of the different referencing systems, with copious tips and advice on all aspects of preparing a dissertation or thesis. - Professor Neil Marriott, Dean, Winchester Business School and Hoare Chair of Business, UK
Jill Collis is Senior Lecturer in the Faculty of Business and Law, Kingston University, London, UK.
Roger Hussey is Professor of International Accounting at the Odette Business School, University of Windsor, Canada.