Business Communications Today

Bovée and Thill texts have long set the benchmark in this field for rigorous, high-value revisions that make sure instructors and students have the most comprehensive, realistic, and contemporary materials available. The following table identifies the major changes and improvements in the eleventh edition of Business Communication Today.
Significant Content
Additions and Upgrades
In addition to numerous updates and streamlining rewrites throughout, the following sections are all new or substantially revised with new material:
* Understanding Why Communication Matters (in Chapter 1)
* The Social Communication Model (in Chapter 1)
* Committing to Ethical and Legal Communication (in Chapter 1;
new coverage of transparency)
* Distinguishing Ethical Dilemmas from Ethical Lapses (in Chapter 1; revised and streamlined)
* Business Communication 2.0: Facebook: Facecrooks?
(in Chapter 1) ..
* Communicating Effectively in Teams (in Chapter 2; new coverage of collaboration)
* Using Meeting Technologies (in Chapter 2; updated)
* Communicating Across Cultures: Kiasu (in Chapter 2)
* Business Etiquette Online (in Chapter 2; updated)
* Developing Cultural Competency (in Chapter 3)
* Communicating Across Cultures: Us Versus Them: Generational
Conflict in the Workplace (in Chapter 3)
* Speaking and Listening Carefully (in Chapter 3; updated with accommodation strategies)
* Analyzing the Situation (in Chapter 4)
* Building Reader Interest with Storytelling Techniques (in Chapter 4)
* Emphasizing the Positive (in Chapter 5; new coverage of euphemisms)
* Business Communication 2.0: Walking Around with the Entire Internet in Your Hands (in Chapter 7)
* Compositional Modes for Electronic Media (in Chapter 7)
* Managing Communication in a Social Media Environment (in Chapter 7)