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PRODUCT WAREHOUSE
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It was a mixture of luck and Branson's knack for surrounding himself with good advisers that his Australian airline creation, Virgin Blue, would inherit up to half of the Australian domestic airline market.
All he had to do to turn his $A15 million seeding capital into a $2.5 billion asset was sit on his hands. That meant knocking back a takeover offer from Ansett and staring down the might of Singapore Airlines, the new half-owner of Branson's Virgin Atlantic Airways, through its chief executive, Dr Cheong Choong Kong ("CK" to his friends).
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The value of Tom Bower's unauthorised Branson: Behind the Mask (the author resisted attempts by the Virgin Group to vet the contents) is in seeing just how many of Branson's ideas crashed and burned.
Yet such is the public admiration for his undoubted courage, even if it's cloaked in demagoguery in the commercial arena, that he has managed to stay in fashion for 40 years.
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- SKU: UN970BO1GNN4JNAFAMZ
- Product Line: PRODUCT WAREHOUSE
- Weight (kg): 0.5
- Author: Tom Bower
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