HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsBlue Ocean Strategy By Kim & Mauborgne
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Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the
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Key Features
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 4 million copies sold worldwide
- Translated into 46 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
What’s in the box
Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the
Specifications
- SKU: JU704BO18FRN0NAFAMZ
- Product Line: The Readers' Shop
- Weight (kg): 0.5
- Author: W. Chan Kim
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Blue Ocean Strategy By Kim & Mauborgne
₦ 5,500
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