A Practical Guide to Ethics in Public Relations

On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media.

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting.

Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.

REGINA LUTTRELL is assistant professor of social media and public relations at the

S.I. Newhouse School of Public Communications at Syracuse University. She spent the first half of her career managing high-level public relations and marketing activities for Fortune 500 companies, governmental entities, and nonprofit organizations. She is the author or coauthor of multiple books, including Social Media: How to Engage, Share, and Connect, The Millennial Mindset: Unraveling Fact from Fiction, and Brew Your Business: The Ultimate Craft Beer Playbook.

JAMIE WARD is assistant professor of public relations at Eastern Michigan Universi-ty. Her extensive background includes more than a decade working to help nonprofit organizations advance their causes through strategic development, branding, and storytelling for advocacy and engagement. Ward is author of Veteran Friendships across Lifetimes: Brothers and Sisters in Arms.