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Title: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Author: Perry Marshall
Genre: Sales, Marketing, Business
Description: In "80/20 Sales and Marketing," Perry Marshall introduces the concept of the Pareto Principle, also known as the 80/20 rule, and demonstrates how it can be applied to sales and marketing strategies to achieve greater effectiveness and efficiency. Marshall explains how a small percentage of efforts often yield the majority of results, and he provides practical insights into identifying and focusing on the most productive activities. With a foreword by Richard Koch, this book offers valuable tactics and strategies for salespeople and marketers to optimize their efforts and maximize their returns.
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Key Features
Highlights:
- Introduces the concept of the Pareto Principle (80/20 rule) and its application to sales and marketing.
- Provides practical insights into identifying the most productive activities and focusing efforts on them.
- Offers strategies for working smarter, not harder, to achieve greater results with less effort.
- Includes real-life examples and case studies to illustrate the effectiveness of the 80/20 principle in sales and marketing.
- Equips salespeople and marketers with actionable tactics to improve their productivity, efficiency, and overall performance in driving revenue and growth.
Specifications
- SKU: JU704BM54BCSMNAFAMZ
- Weight (kg): 0.1
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5 out of 5
Great
It is actually the original copy Great
16-04-2025by Samuel Iyanuoluwa
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worth reading
Nice book
18-12-2024by VICTOR
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80/20 Sales And Marketing: The Definitive Guide To Working Less And Making More
₦ 5,000
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