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80/20 Sales And Marketing: The Definitive Guide To Working Less And Making More

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Title: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Author: Perry Marshall
Genre: Sales, Marketing, Business

Description: In "80/20 Sales and Marketing," Perry Marshall introduces the concept of the Pareto Principle, also known as the 80/20 rule, and demonstrates how it can be applied to sales and marketing strategies to achieve greater effectiveness and efficiency. Marshall explains how a small percentage of efforts often yield the majority of results, and he provides practical insights into identifying and focusing on the most productive activities. With a foreword by Richard Koch, this book offers valuable tactics and strategies for salespeople and marketers to optimize their efforts and maximize their returns.

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Highlights:

Introduces the concept of the Pareto Principle (80/20 rule) and its application to sales and marketing.
Provides practical insights into identifying the most productive activities and focusing efforts on them.
Offers strategies for working smarter, not harder, to achieve greater results with less effort.
Includes real-life examples and case studies to illustrate the effectiveness of the 80/20 principle in sales and marketing.
Equips salespeople and marketers with actionable tactics to improve their productivity, efficiency, and overall performance in driving revenue and growth.