Hisense 55 Inches Smart 4K UHD Frameless TV–

DTS Studio Sound
Volume Levelling, Bass Enhancement, Speaker EQ and Dialogue Enhancement technology work hand-in-hand for the ultimate audio experience. *DTS Virtual:X available on 75″ & 70″ models.

VIDAA U
Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play.

Freeview Play
Catch up on the last 7 days of TV or pause and rewind as you watch live from BBC iPlayer, ITV Hub, All 4, My5 and more.

Alexa built-in
Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.

Simply brilliant 4K HDR performance.
Immerse yourself in breathtaking 4K HDR detail with the Hi sense A7100F. 4K Ultra HD resolution delivers pin-sharp picture quality whilst HDR maximises contrast and colour accuracy. UHD AI Upscaler enhances all of your favourite sports, TV shows and movies to super clear, near-4K quality effortlessly.  VIDAA U Smart TV OS lets you enjoy all your favourite entertainment from Netflix, Prime Video, Free view Play and more, and control your TV using voice with Alexa built-in.

Breathtaking 4K picture clarity.
With 4x more pixels than traditional Full HD, His ense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.

Maximising contrast and colour accuracy.
HDR dramatically enhances detail by maximising contrast and colour accuracy for more true-to-life colours and amazing levels of clarity. The detail in the darkest areas of a picture aren’t lost. Equally, very bright areas of a picture don’t blow out.

Every kind of sound perfected.
Virtual surround sound is reproduced with DTS Studio Sound™ post processing, creating an immersive sound experience. Volume Levelling cleverly smooths transitions between inputs and when changing channels while Bass Enhancement makes for a more dynamic experience. Speaker EQ lets you maximise system performance and Dialogue Enhancement enhances speech clarity.
*DTS Virtual:X available on 75″ &70″ models.

It’s all about U.
Personalised, intuitive and smart, switch effortlessly between all of your favourite apps and devices making it easier and quicker to enjoy a world of on-demand entertainment. Watch the latest programmes on BBC iPlayer, ITV Hub, All 4, My5 with Freeview Play, and access built-in apps such as Netflix, Prime Video, YouTube, and Rakuten TV.
*UI design depends on screen size. **VIDAA U4 available on 75″ only.

Launcher view
Discover a world of entertainment effortlessly and customise based on your favourite apps.
*Available on 75″ only.

Content Discovery
Preview recommendations of the latest shows and movies from the selected app.
*Available on 75″ only.

One Touch Access
Simply press one of the dedicated buttons on the remote for quick access to the most popular apps.

Alexa built-in
Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.

Upgrade HD content to near-4K quality.
Intelligent AI-powered algorithms analyse the image frame-by-frame to adjust adjacent pixels accurately for super clarity.

Enjoy an immersive stadium experience with Sports Mode.
In one press of a button, Sports Mode adjusts your picture and audio settings to be perfectly matched for viewing sports, reducing motion blur for you to see every net-breaking goal in ultimate clarity.

Flexible for your home.
Adjust the width of the TVs stand for added flexibility. A wide position allows you to place a soundbar underneath or set the feet to a narrower width for displaying on smaller TV cabinets.