Global Strategic Management Bang International Edition

It has been a decade since i began work on the first edition of Global Strategic Management, While the practice of global strategy has clearly become more important, the research and teaching of global strategy have also scaled new heights. Two landmark events important to the global strategy community in the past decade are (1) the founding of a dedicated Global Strategy Interest Group (GIG) within the Strategic Management Society (SMS) and (2) the launch of the Global Strategy Journal (GS). I have actively supported these two initiatives, by serving as the first elected officer of GSIG (culminating in my service as the GIG Chair) and by serving as an inaugural member of GST's editorial review board. I believe that the widespread adoption of Global Strategic Management's first two editions has enhanced the legitimacy of the global strategy field, widened its influence, and helped push the launch of these two exciting initiatives.Starting from 2002, my goal has been to set a new standard for strategic management and international business textbooks in general and global strategy textbooks in particular. Global Strategic Management serves the needs of three types of undergraduate or MBA courses: (1) global or international strategy courses, (2) strategic management courses (especially those taught by internationally oriented instructors), and (3) international business courses (espe-cially those taught by strategically oriented instructors). Based on the enthusiastic support from students and professors in Angola, Australia, Austria, Brazil, Britain, Canada, Chile, China, Finland, France, Denmark, Germany, Hong Kong, India, Ireland, Macau, Malaysia, Mexico, the Netherlands, Netherlands Antilles, New Zealand, Norway, Portugal, Romania, Singapore, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, and the United States, the first two editions achieved unprecedented success and largely accomplished my goal. In addition to English, Global Strategic Management is also available in Chinese, Spanish, and Portuguese. In short, Global Strategic Management is global.The third edition aspires to do even better. It continues the market-winning framework centered on the "strategy tripod" pioneered in the first edition and has been thoroughly updated to capture the rapidly moving research and events in the past several years. Its most strategic features include (1) a broadened definition of "global strategy,"(2) acomprehensive and innovative coverage, (3) an evidence-based, in-depth, and consistent explanation of cutting-edge research, and (4) an interesting and accessible way to engage students.