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STRATEGIC MANAGEMENT 13th edition (Planning Domestic and Global Competition)

₦ 22,900

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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout "Strategic Management, 13/e". This thirteenth edition of "Strategic Management" has a refined message and a new subtitle: "Planning for Domestic & Global Competition". This new edition is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century. The authors complement the focus on strategic planning for success within U.S. borders with unprecedented attention on how U.S. firms can leverage their domestic success by forming international partnerships and can achieve international success by becoming actively involved in global trade. These are exciting times, and they are reflected in this book. The new edition includes New or revised chapter material, 30 New cases, and dozens of New illustrations.

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Key Features

The first chapter of this book introduces strategic management, the set of decisions and action that result in the design and activation of strategis to achieve the objectives of an arganization. The chapter provides an overview of the nature, benefit, and terminology of and the need for strategic management. The first major section of chapter 1: “the nature and value of strategic management”, “emohasuzes the practical value and benefits of strategic management for a firm, italso distinguishes between a firm’s strategic decisions and it’s other planning tasks.

Specifications

  • SKU: GE779BM866XDFNAFAMZ
  • Size (L x W x H cm): 20×25×3
  • Weight (kg): 1.14
  • Color: Multi
  • Main Material: Paper

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 STRATEGIC MANAGEMENT 13th edition (Planning Domestic and Global Competition)

STRATEGIC MANAGEMENT 13th edition (Planning Domestic and Global Competition)

₦ 22,900
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