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Product details

Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. 
To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

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Key Features

  • A book.
  • Author: Philip Kotler, Gary Armstrong.
  • Genre: Marketing.
  • Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Specifications

  • SKU: GE779BO07CDIDNAFAMZ
  • Author: Philip Kotler, Gary Armstrong
  • Weight (kg): 1

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 Principles Of Marketing Fourteenth Edition By Philip Kotler, Gary Armstrong

 Principles Of Marketing Fourteenth Edition By Philip Kotler, Gary Armstrong

₦ 8,400

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