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Product details
Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives.
To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Specifications
Key Features
- A book.
- Author: Philip Kotler, Gary Armstrong.
- Genre: Marketing.
- Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
Specifications
- SKU: GE779BO07CDIDNAFAMZ
- Author: Philip Kotler, Gary Armstrong
- Weight (kg): 1
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Principles Of Marketing Fourteenth Edition By Philip Kotler, Gary Armstrong
₦ 8,400
