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Product details
The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
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Key Features
Key Feature
• Newly updated structure to focus on the importance of Customer Value
• Fully updated to cover the latest technologies and digital developments
• New Marketing in Action boxes and Mini Cases focusing on European and Global companies acluding Spooly. Ravia Decath
• 44 new and updated ind of chapter cases provide i
Specifications
- SKU: GE779BM7MOJEZNAFAMZ
- GTIN Barcode: 09780077174149
- Weight (kg): 0.68
- Color: Multi
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Principles And Practice of Marketing
₦ 23,800
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