Hooked: How To Build Habit-Forming

Hooked: How to Build Habit-Forming Products – Nir Eyal
Author: Nir Eyal
Genre: Business / Marketing / Personal Development

In Hooked, Nir Eyal explores the science behind why certain products capture our attention and keep us coming back for more. With a focus on behavioral psychology and user experience, Eyal reveals the powerful hooks that drive habit formation, helping businesses create products that build customer loyalty. Through real-world examples and actionable insights, Hooked provides a step-by-step guide for entrepreneurs, marketers, and product designers looking to create products that form lasting habits and drive success.

• Delves into the psychology of habit-forming products and customer behavior.
• Provides a framework (the Hook Model) for building products that engage and retain users.
• Offers practical tools for creating user-centric products that meet needs and expectations.
• Written by Nir Eyal, an expert in behavioral design and product development.
• Ideal for entrepreneurs, product managers, and marketers seeking to create impactful, engaging products.

Hooked is a must-read for anyone looking to understand the mechanics behind customer engagement and build products that have the power to shape consumer habits.