Hacking Growth by Sean Ellis and Morgan Brown

Hacking Growth introduces growth hacking—a systematic, data‑driven approach to business growth that goes beyond traditional marketing. Rather than relying on big ad budgets or luck, the authors show how top tech companies like Airbnb, LinkedIn, and Dropbox used rapid experimentation and cross‑functional teams to grow efficiently. Growth hacking blends marketing, product development, and analytics into a repeatable process focused on the entire customer journey: acquisition, activation, retention, referral, and revenue. Central ideas include building a dedicated growth team, ensuring product‑market fit before scaling, running high‑tempo tests to learn fast, and optimizing every step of the customer funnel with data and creativity. The goal is to make small improvements that compound into major growth over time rather than chasing one‑off “hacks.”