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Giants Of Enterprise

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Seven business innovators and the empires they built.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires.

With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times

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Andrew Carnegie and his steel empire;
George Eastman and his invention of the Kodak camera. Henry Ford and his automobile;. Charles Revson and his use of television advertising to drive massive sales for Revlon;. Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; Andrew Carnegie and his steel empire;
Sam Walton and his unprecedented retail machine, Wal-MartUsual.
Thomas Watson of IBM