• The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on 
• Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we
• Personal Insights: The book provides personal anecdotes and insights from Steven Bartlett's life, offering a transparent view of his experiences as a CEO.
• 33 Laws: The book outlines 33 laws or principles that the author has developed to navigate the complexities of both business and life. These laws touch upon various aspects of entrepreneurship, leadership, and personal development.
• Real-World Examples: Bartlett shares real-world examples and case studies from his own career, illustrating how these laws have been applied and their impact on his success.
• Challenges and Triumphs: The author discusses the challenges he faced along the way and how he overcame them, emphasizing the importance of resilience and adaptability in the business world.
• Raw and Authentic: "The Diary of a CEO" is known for its raw and authentic style, making it relatable for aspiring entrepreneurs and business enthusiasts.
• Practical Advice: Throughout the book, Bartlett offers practical advice and actionable steps that readers can apply to their own entrepreneurial endeavors.

 Contagious: Why Things Catch On By Jonah Berger