E.L.F. Power Grip Primer (24 ML)

The E.L.F Power Grip Primer has reached cult-status for a reason: it’s essentially double-sided tape for your makeup. If you've ever dealt with your foundation sliding off by lunchtime, this is the sticky situation you actually want to be in.

This gel-based, ingredient-driven face primer does exactly what the name suggests—it grips your makeup so it stays put all day long. The translucent formula applies completely clear, making it the perfect universal base for every skin tone and skin type. Beyond its holding power, it’s infused with Hyaluronic Acid to keep your skin plump and hydrated under your glam.

Key Features

1. Ultimate Staying Power: Designed to "clutch" your makeup for long-wear performance.
2. Hydrating Formula: Enriched with Hyaluronic Acid to retain moisture for a dewy, healthy-looking finish.
3. Universal Finish: Goes on 100% clear; no white cast or tint, just a smooth canvas.
4. Smoothing Texture: Blurs imperfections and creates a glass-skin effect.
5. Clean & Ethical: 100% Vegan, Cruelty-Free, and formulated without phthalates or parabens.

How to Use

To get the best results, this primer requires a slightly different technique than your average lotion-style primer:

1. Prep: Apply to clean, moisturized skin.
2. Apply: Use your fingertips to apply a pea-sized amount to the face.
3. Pat, Don’t Rub: Instead of rubbing it in like a cream, pat the product into the skin. This helps activate the "grip."
4. The 30-Second Rule: This is the most important step! Wait 30 seconds for the primer to set and become fully "tacky" before applying your foundation.
5. Layer: Apply your makeup as usual. You’ll notice your foundation adheres instantly with less sliding.