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Business Research Method combines the qualitative and holistic approaches found in Christina Quinlan texts with the quantitative and advanced methods of William Zikmund . its is a comprehensive and interesting text that is essential reading for any business student taking a research methods module.
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Key Features
- Author: Quilan, Babin, Carr, Griffin, Zikamund
- Publication: Cengage Learning
- Edition: 1st edition
- Language: English
Specifications
- SKU: GE779BM4GJ64SNAFAMZ
- Product Line: Hijone
- Size (L x W x H cm): 21.7 x 1.5 x 27.5 cm
- Weight (kg): 3.17
- Main Material: PAPER
- Shop Type: Jumia Mall
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Business Research Method 1st Edition
₦ 39,899
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