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Comfort Fabric Conditioner keep your clothes from wearing out too soon. The fibres in particularly soft fabrics like wool can get tangled or bobbled over time: fabric softener gently conditions each fibre, helps keep their natural elasticity, which keeps your clothes looking newer for as long as possible.
As well as this, using Comfort fabric softener leaves your clothes feeling softer, lighter and easier to wear. Comfort has also been specially formulated to deliver a range of beautiful long-lasting scents that delight the senses and make your clothes feel fresh and fragrant.
Comfort was the UK’s first fabric conditioner. It launched in 1969, the same year that man first walked on the moon. Our mission was to take on rough clothes and show the world how much softer life could be once people felt the difference that using fabric conditioner made to their laundry. Comfort became a must-buy item and a household name.
The 1980s saw a surge in fragranced fabric conditioners. While softness remained a priority, people also wanted something that would make their laundry smell fresh. Keen to offer them more, we started exploring other in-wash benefits like anti-static, ease of ironing and concentrated products. In South East Asia, the antibacterial range proved to be a big hit because of the sultry weather.
We’ve been loving clothes for almost 50 years and during this time we’ve learned a lot. Most importantly, when clothes are cared for, they make us feel positive and happy. That’s why softness and long lasting freshness will always stand at the heart of every Comfort product.
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