NBA Jam is a basketball video game developed by EA Canada and published by EA Sports. It is the latest installment in the NBA Jam video game franchise, released in 2010. The game was initially planned to be available as a full retail release for the Wii, with the PlayStation 3 and Xbox 360 versions available for download via a coupon upon purchasing NBA Elite 11. However, on September 28, 2010, EA announced that Elite would be delayed. The PS3 and Xbox 360 versions were released as standalone titles in November 2010. The game has a unique visual style, using 3D models with high-resolution photographs for the heads of each of the players. Several aspects such as the outrageous slam dunks and the ball catching on fire return from the original games. Original NBA Jam creator Mark Turmell served as a consultant. Tim Kitzrow, the announcer from the original NBA Jam also returned, re-recording all the lines from previous NBA Jam titles. NBA Jam is a 2-on-2 basketball game with a unique art style. In the game, the bodies take on a 3D look, while their heads take on a 2D look, which have realistic digitized likenesses.The game retains its usual exaggerated nature of play - players jump many times their own height, making slam dunks that defy both human capabilities and the laws of physics. There are no fouls, free throws, or violations except defensive goaltending and shot clock violations. This means the player is able to freely shove or elbow his opponent out of the way. Additionally, the game has an "on fire" feature, where if one player makes three baskets in a row, he becomes "on fire" and has unlimited turbo, no goaltending, and increased shooting ability, until the other team scores (or the player has scored nine consecutive baskets while "on fire").Some new features in NBA Jam include Campaign, which has 1-on-1 boss battles; Elimination, which includes up to four players and the player with the lowest number of points is the loser; 21, which is a 1-on-1 match where the first one to get 21 points is the winner; and Domination.The game is filled with Easter Eggs, special features and players activated by initials or button/joystick combinations. For example, players can enter special codes to unlock hidden players. Some characters can only be unlocked by completing certain challenges.