What is E45 Rich 24hr Cream? 

E45 Rich 24hr Cream provides fast absorbing, deep moisturisation that lasts throughout the day. This cream is formulated with evening primrose oil to help nourish dry skin without the use of added unnecessary colours or perfumes. The 400ml bottle features a convenient pump, for quick and practical application whenever your skin needs it.

How to use this cream

Apply E45 Rich 24hr Cream to your body, hands or face as required. Massage the cream gently into your skin to provide deep hydration and reapply whenever you need to. For the very best results, use this cream daily.

How does E45 Rich 24hr Cream help dry skin? 

E45 Rich 24hr Cream is formulated with evening primrose oil, a gentle and nourishing ingredient that can increase water retention in our skin, leading to deep hydration and a vast improvement in the appearance of dry skin. All E45 products are dermatologically tested and expertly formulated with dry skin sufferers in mind, using only the essential ingredients needed to hydrate dry skin. 

What are the signs of dry skin? 

Dry skin is a common problem for many people, especially during the cold winter months. It can actually be caused by a range of things, not just cold weather. These triggers can include air conditioning, central heating, sun damage, stress, certain soaps, or chronic skin conditions such as eczema or psoriasis. The signs of dry skin can include: 

• Cracks in the skin

• Itching

• Redness

• Pain or stinging

• Rough texture

• Peeling 

Dry skin is particularly common on our hands, especially if we’re washing them a lot. Thankfully, E45 provides a huge range of specially formulated products for dry skin sufferers, proven and trusted to provide hydration and relief from the discomfort that dry skin can cause. 

Who is E45 Rich 24hr Cream suitable for? 

E45 Rich 24hr Cream provides effective hydration for any skin types, but it’s most effective for people with dry skin. It’s safe to use for the whole family, providing nourishing hydration for both adults and children. 

You should not use E45 Rich 24hr Cream if you are allergic to any of the listed ingredients, and you should not apply to skin that is broken, damaged or infected. If you experience any irritation, stop using E45 Rich 24hr Cream and seek medical advice if the irritation persists. Avoid contact with your eyes - rinse with water immediately if this cream does come in contact with your eyes.