Here are some of the benefits of fabric conditioner versus using just detergent:Long lasting clothes. Smooth fibres mean less friction in the wash. Less friction = less wear and tear.Helps to retain their shape. Don’t let your favourite t-shirt become a crop top!Helps protect against colour fading. Keep your clothes the colour they were when you fell in love with them.Softer clothes. Amazing softness even for sensitive skin! Comfort’s Pure range is dermatologically tested, so every drop is a tiny dose of love. You can check Comfort Pure here!Added protection against bobbling. No more picking bits off your jumpers; fabric conditioner keeps your clothes looking new.Fast drying. No need to wait for ages for your favourite outfit to dry.Easier to iron. Look sharp 24/7.Freshly scented. Comfort’s fragrances keep your clothes smelling amazing. Plus, fabric conditioner could add life to more than your clothes. Our study found that the clothes we wear are directly linked to our sense of wellbeing. People who wore a jumper that’d been treated with Comfort fabric conditioner reported higher levels of confidence and happiness than those that wore an untreated jumper.[1] Bear that in mind next time you want to go out and make an entrance!Fabric conditioner changes the way you think about clothes. No more wonky t-shirts or coarse jumpers. Just you, your clothes, and however you want to express yourself. Long live clothes!