Developed with pediatric dermatologists, CeraVe Baby Wash & Shampoo gently cleanses baby's skin and hair with a tear-free, gentle lather that helps make bath time easy and fun. Our gentle baby body wash and shampoo is designed to not disrupt baby’s thinner, delicate, skin barrier as it develops by combining a fragrance-free and soap-free formula with three essential ceramides that leaves skin feeling soft and soothed. Enhanced with vitamin E and hyaluronic acid, CeraVe Baby Wash & Shampoo is pH balanced & allergy tested and gently cleanses for clean, nourished-looking skin. How to use: Wet skin with lukewarm water. Massage body wash into skin in a gentle, circular motion. Rinse. Avoid contact with eyes. In case of contact, rinse immediately and thoroughly. Keep out of reach of children. Do not swallow. Use only as directed. Excessive use or prolonged exposure may cause irritation to skin and urinary tract. Discontinue if rash, redness, or itching occurs. Consult your physician if irritation persists.