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Bookmart The 22 Immutable Laws Of Branding

Name: The 22 Immutable Laws Of Branding
Brand: Bookmart
SKU: BO506BM70SYVBNAFAMZ
Price: 7500.00 NGN
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Title: The 22 Immutable Laws of Branding
Authors: Al Ries and Laura Ries
Genre: Business, Marketing Publication Date: September 1, 2002

Description:

"The 22 Immutable Laws of Branding" by Al Ries and Laura Ries is a definitive guide to building and maintaining strong brands. Drawing on their extensive experience in the field of marketing, the authors present 22 essential principles that govern successful branding strategies.

Each law is illustrated with real-world examples and case studies, providing readers with practical insights into the branding strategies of successful companies. From establishing brand identity to managing brand extensions, the book covers all aspects of branding and offers valuable advice for marketers and business leaders alike.

"The 22 Immutable Laws of Branding" is a comprehensive guide to building and managing successful brands. Whether you're launching a new brand or revitalizing an existing one, the principles outlined in this book provide valuable insights and strategies for success in today's competitive marketplace.

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Key Features

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.