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Bookmart Strategy Maps: Converting Intangible Assets into Tangible Outcomes – Robert S. Kaplan & David P. Norton

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Bookmart Strategy Maps: Converting Intangible Assets into Tangible Outcomes – Robert S. Kaplan & David P. Norton

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Product details

This is a business strategy book by Robert S. Kaplan and David P. Norton that explains how organizations can connect intangible assets such as knowledge, skills, and relationships to measurable business results. It provides a structured approach to developing and communicating strategy while linking organizational capabilities to long-term performance.

 

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Key Features

 

  • Written by Robert S. Kaplan and David P. Norton
  • Focuses on strategic planning and execution
  • Explains how intangible assets create business value
  • Connects strategy with measurable outcomes
  • Helps organizations align teams and resources
  • Covers performance management and strategic objectives
  • Useful for business leaders and managers
  • Practical framework for communicating strategy
  • Suitable for entrepreneurs and strategy professionals
  • From the authors of The Balanced Scorecard

Specifications

  • SKU: BO506BM7Y3R1UNAFAMZ
  • Weight (kg): 0,5

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Bookmart Strategy Maps: Converting Intangible Assets into Tangible Outcomes – Robert S. Kaplan & David P. Norton

Bookmart Strategy Maps: Converting Intangible Assets into Tangible Outcomes – Robert S. Kaplan & David P. Norton

₦ 9,500
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