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Title: Competitive Strategy: Techniques for Analyzing Industries and Competitors
Genre: Business, Economics, Strategy
Author: Michael E. Porter
Description:
Competitive Strategy by Michael E. Porter is a groundbreaking and highly influential book in the field of business strategy and economics. First published in 1980, Porter introduces the concept of competitive forces and how they shape industry dynamics. The book provides tools for analyzing the competitive environment of an industry and developing strategic approaches to outperform competitors. By examining a company’s competitive advantage, Porter presents techniques like the Five Forces Framework, value chain analysis, and generic strategies that businesses can use to build a strong, sustainable competitive edge. The insights are applicable across various industries and continue to be a reference point for strategists and business leaders globally.
This book is essential reading for business leaders, strategists, and students of economics and management seeking to understand and navigate the complexities of competitive strategy.
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Key Features
Highlights:
- Five Forces Framework – Introduces the famous Five Forces model to analyze industry structure and determine profitability.
- Value Chain Analysis – Explores how companies can analyze their internal processes to create value and achieve a competitive advantage.
- Generic Strategies – Identifies three essential strategies (cost leadership, differentiation, and focus) that businesses can adopt for success.
- Strategic Analysis Tools – Offers techniques to help businesses understand competitors and industry dynamics in order to develop effective strategies.
- Real-world Applications – Features case studies and examples from various industries to illustrate how strategic models can be applied.
Specifications
- SKU: BO506BM7YYJXANAFAMZ
- Weight (kg): 0.1
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Bookmart Competitive Strategy: Techniques for Analyzing Industries and Competitors
₦ 10,000
₦ 12,00017%
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