Arm & Hammer Advance White Breath Freshening Toothpaste works to give you cleaner teeth and a whiter smile – safely, gently and effectively. The fluoride cavity protection and enamel strengthening formula removes more plaque in hard to reach places – up to 5 times more plaque than a non-baking soda toothpaste! You get a deep clean that penetrates in between teeth and along the gum line to remove plaque and stains. It also includes a tartar control agent that helps keep tartar from forming. This advanced formula keeps your teeth protected and prevents new stains from setting. It’s a low abrasion formula, so the enamel won’t be damaged. All that combined with the gentle power of Arm & Hammer Baking Soda to safely whiten gives you something to smile about. The baking soda also neutralizes acids that weaken and erode enamel and helps protect teeth from the impact of dietary sugars. All that plus the Winter Mint flavor leaves your mouth with a fresh from the dentist feeling of clean! Includes one 6 oz. tube of Arm & Hammer Advance White Breath Freshening Toothpaste. For stronger, healthier teeth and gums*, choose Arm & Hammer Baking Soda toothpastes. Versatile and affordable. Gentle yet powerful. For generations of families, Arm & Hammer Baking Soda has been the standard of purity, and a trusted household staple in millions of cabinets and pantries. Our toothpastes and many of our personal care products are made with Arm & Hammer Baking Soda, delivering the quality you can count on, from the brand you trust. *when used as part of a complete brushing routine