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Amouage Purpose 50 is a Woody‑Spicy Extrait de Parfum launched in 2025 as part of Amouage’s Exceptional Extraits line. It revisits and elevates the beloved Purpose concept with an extremely high 50 % perfume‑oil concentration, giving it exceptional richness, longevity and depth.
Purpose 50 opens with a fresh‑spicy burst of pink pepper and bergamot, immediately grounded by smoky frankincense. The heart brings refined woods and floral warmth, while the base layers in ambery spice, suede, and creamy woods with a gentle hint of vanilla creating a rich, comforting dry‑down.
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