Amazing projects with a strong partner.
In a move that further redefined the ecommerce industry in Nigeria, Jumia secured new rounds of investments in the initial sum of €120 million from MTN Group, Africa's leading Telecommunications Company, a move that has been seen by many as the strongest alliance in Nigerian corporate circles for 2014. This investment, among others made by existing shareholders, strengthened JUMIA's position as the leading online retailer in Africa. This saw the launch of the MTN 'Be Better' campaign.
"The Be Better campaign taps into the desire of Nigerians to live a better life for themselves and their families, looking at various facets of their lives. MTN therefore encourages Nigerians to enrich themselves with the power of information powered by the internet on their mobile devices. This way they can make better decisions, learn and do new things!" Bayo Adekanbi, CMO, MTN Nigeria.
Jumia and MTN also embarked on series of campaigns aimed at sensitizing their customers as to the amazing world of opportunities across both platforms. The JUMIA/MTN connectivity week, saw both brands storm the streets with an aim to bridge the gap between customers offline and the over 100,000 products available on Jumia as well as the amazing gadgets and services from MTN across Lagos, Ibadan and Ogun State.
To end what has been a remarkable year MTN launched the 'Season of Surprises' campaign, that had some lucky customers get amazing Jumia vouchers for their loved ones, talk about ending the year in style.
Jeremy Hodara, co-CEO of Africa Internet Group, "we are very pleased to have been given this show of confidence, which acknowledges Jumia’s success. We consider this recognition of the huge potential of e-commerce in Africa and the strong momentum of Jumia across the continent."
In 2012, Jumia started in a garage in Lagos, Nigeria. Before long, the company had built up its own logistics infrastructure – a 90,000 square feet warehouse (largest of its kind in Western Africa) and its own fleet of drivers capable of delivering products all around 36 states in the country including the FCT.
In 2013, Jumia became the first African company to win an award at the World Online Retail Awards in Paris, where it was celebrated as the "Best New Retail Launch" of the year. In 2014, with a commitment to its people and environment, Jumia was nominated at the same event for the 'Best CSR initiative' in partnership with the '1 Child, 1 Book' initiative by the Tosin Jegede Foundation.
Bayo Adekanbi, CMO, MTN Nigeria, "In 2014 we delved into several collaborations exploiting our synergy to best benefit of our customers. We look forward to doing even more in 2015 to further enrich our customers".
Now, with operations in 10 countries, Jumia is the largest e-commerce company in Africa and has increased astronomically the amount of sales processed through its mobile and desktop applications in 201, mobile responsible for 50% of that traffic.
With its marketplace platform for third-party merchants, Jumia is offering an entry point for many international and local brands/ SME’s who are looking to enter or grow their presence on the African continent.
Click here to see pictures from the Jumia/MTN Connectivity Week.