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Principles Of Marketing Sixteenth Edition By Philip Kotler, Gary Armstrong

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Principles Of Marketing Fourteenth Edition By Philip Kotler, Gary Armstrong.

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, "Principles of Marketing" presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The sixteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.