Hooked + How To Win Friends & Influence People (Set Of 2 Books)

Hooked: How to Build Habit-Forming Products'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mathe r Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.How to Win Friends and Influence PeopleTime-tested, rock-solid advice that has carried thousands of now successful people up the ladder of success in their business and personal lives.A classic book that gave birth to the self-help industry, How to Win Friends and Influence People is a phenomenal bestseller, having sold over 15 million copies worldwide and still going strong. It has been translated into 31 languages and is on Time magazine's list of 100 most influential books of all time. Dale Carnegie offers practical and proven advice on how to deal with people and understand them in order to get along well with them to make your life more rewarding. Carnegie believed that financial success, to a very large extent, depends on ‘the ability to express ideas, to assume leadership and to arouse enthusiasm among people.’ He teaches these skills through fundamental principles of dealing with people so that they feel important and appreciated. He also details techniques for handling people without making them feel manipulated. This book will teach you how to:●Think new thoughts, get out of a mental rut, acquire new visions and discover new ambitions● Increase your popularity and make friends quickly and easily● Increase your influence, prestige and the ability to get things done●Become a better speaker and a more effective conversationalist●Avoid arguments and keep your communication smooth and pleasantCarnegie illustrates his points with anecdotes of historical figures, leaders of the business world and everyday folks. One of the world’s best-known self-made billionaire, Warren Buffett, has said that this is the book that changed his life.