Remove the Dull.
Bring On the Shine!

As I Am Curl Clarity Shampoo is a sulfate-free cleanser that gently removes product build-up and environmental impurities from the hair and scalp. It will not strip hair of the precious natural moisture that makes it thrive.

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.

Gently removes product build up and environmental impurities from the hair and scalp. Sulfate-free and will  not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.

After use, your hair will be ready to receive again all of the good things you give it for style and maintenance