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HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsEssentials Of Marketing Communications Paperback – 2011
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Product details
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.
Specifications
Key Features
- Paperback: 412 pages
- Publisher: Prentice Hall; 1 edition (2011)
- Language: English
- ISBN-10: 0273738445
- ISBN-13: 978-0273738442
Specifications
- SKU: PE420BO0IZWZWNAFAMZ
- Product Line: Diamondove Services
- Size (L x W x H cm): 20 x 2 x 27
- Weight (kg): 0.77
- Author: Chris Fill (Author)
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Pearson Prentice Hall Uk Essentials Of Marketing Communications Paperback – 2011
₦ 28,899
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