Your Opportunity to Be a Hero, Join Jumia in Empowering the Nigerian Child This Christmas


“The test of a civilization is in the way that it cares for its helpless members” said Pearl S. Buck.


Christmas is a season of giving and sharing and Jumia is here to be a part of history in the lives of kids, who are not accessible to the luxury, an interesting story book provides a little child.


Jumia Nigeria in partnership with ‘1 Child 1 Book’ Foundation launched a CSR initiative to help improve the literacy rate of thousands of children in Nigeria, by providing books every month to schools across the country. This partnership was nominated in the Best CSR Initiative of the Year in the recent World retail Awards 2014 and has seen thousands of children reached since inception.


Talking about the collaboration, Tosin Jegede of the 1 Child 1 Book said:


“Our Mission is through the involvement of dynamic partners, provide sustainable tools that will further the educational development of Nigerians, starting with primary school education and we, in collaboration with Jumia Nigeria, we will stop at nothing to ensure that this becomes a reality”.


To further promote literacy, this Christmas, Jumia together with the ‘1 Child 1 Book foundation’ an initiative of the Tosin Jegede Foundation will be embarking on building a state-of-the-art Library with up-to-date tools such as computers, game sections and many other learning tools for the Nigerian Children across the state.


How can you help in shaping the future of a Nigeria child? All you need do is buy a Jumia Christmas T-shirt at ₦1,500 only, where ₦500 from each sale goes into this project. How about that for touching lives! It is your chance to be a hero to a kid in this season of love.


Talking about the initiative, Jonathan Doerr, MD Marketing, Jumia Nigeria said:


“Jumia Nigeria is big on giving back to the society and nothing brings us more happiness in this season than trying to help the most vulnerable people in the society and we also call on Nigerians to join in the cause to be a hero for a child this season”.


Up till date Jumia Nigeria and ‘1 Child 1 Book’ have embarked on monthly book drives across Lagos, touching the lives of well over 1,500 kids till date across 6 communities, with recent plans to reach out to kids outside of Lagos in 2015.