Strategic Planning For Small Business Made Easy

This is a hot new instruction manual for growing small-to-medium size businesses by out strategising the competition. Three award winning business professors lay it all out: the critical planning essentials that can lead to such titanic success.In this introductory text, three professors of management (Bradley U.) teach small business owners how they can promote growth by using strategic planning techniques. Topics include (for example) writing a mission statement, assessing the market, analyzing financial resources, and developing areas of distinctive competence. Real-world business exam