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CA$HVERTISING: How To Use More Than 100 Secrets Of Ad-Agency Psychology To Make Big

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Whitman tells us that well thought out and executed advertising can do wonders for your business’ bottom line. Effective ad copy needs to be persuasive, understand what the consumer wants and needs and then attempt to address those critical points.

, “How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG Money Selling Anything to Anyone”, is focused on the principles of teaching sellers how to convince consumers to spend their hard-earned money.

Advertisers need to focus on the creation of their ad copy on being either intelligent or creative — which will help motivate people to purchase something they may not need (but now want).

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Key Features

The “Elaboration Likelihood Model” will help you to influence the attitude of the consumer, which is part of the familiarity phase, and is the phase you need to be converting people who passively know your product to those who are willing and able to buy. Either take the “central route” or the “peripheral route” process in your process while persuading the consumer to buy.
There are many “of influence” when it comes to persuading someone to buy, and your job as a marketer or advertising agent is to activate and act on one or more of those persuasion categories (to belong, gifts, scarcity, etc.)
You need to establish credibility, and provide “Evidence” in the form of testimonials, scientific facts, etc. that show what you are offering is legitime and worth spending the time and/or money on. If someone does not believe the product will work, they will not buy it, and so credibility becomes a very important part of your advertising.