Goldwell Topchic Hair Color Cool Reds - Cool Red 7RR@RR

Goldwell Topchic Professional Hair Color is the "2002 Winner Of The Stylist Choice Award." Achieve your target color every time with Topchic. Topchic is the permanent alkaline hair color for superb color results. Infused with hydrolyzed wheat protein and panthenol to add strength and shine to hair. Impeccable quality. Durable color. Get the desired effect. Accurate. Formulated with Color Link, a patented technology that allows color molecules to "link" together. Its Patented Penetration System ensures even pigment distribution from scalp to ends. Total coverage and precision in measurement. Tools designed for predictability.