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₦ 33,900
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+ shipping from ₦ 750 to LEKKI-AJAH (SANGOTEDO)
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Product details
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance.
Specifications
Key Features
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
Specifications
- SKU: GE779BM7PRF07NAFAMZ
- Weight (kg): 1.03
- Color: Black
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Marketing Management
₦ 33,900
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