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Product details
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry.
Specifications
Key Features
- Author: Chris Fill
- Language: English Language
- Edition: First Edition
- Publisher: Prentice Hall
Specifications
- SKU: GE779BM4B5ED9NAFAMZ
- Product Line: Hijone Service Limited
- Production Country: United Kingdom
- Size (L x W x H cm): 7.68 x 1.04 x 10.43
- Weight (kg): 2.12
- Main Material: paper
- Shop Type: Jumia Mall
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Essentials Of Marketing Communication
₦ 45,899
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