This website uses cookies. For further information on how we use cookies you can read our Privacy and Cookie notice
HomeBooks, Movies and MusicBusiness & FinanceBusiness & EconomicsEssentials Of Services Marketing: Global Edition 3rd Edition
Promotions
Delivery & Returns
Choose your location
Pickup Station
Delivery Fees ₦ 250
Arriving at pickup station between 13 June & 17 June when you order within next 8hrs 20mins
Door Delivery
Delivery Fees ₦ 620
Ready for delivery between 13 June & 17 June when you order within next 8hrs 20mins
Return Policy
Free return within 7 days for ALL eligible itemsDetails
Seller Information
Diamondove services
54%Seller Score
49 Followers
Seller Performance
Order Fulfillment Rate: Very Poor
Quality Score: Excellent
Customer Rating: Average
Product details
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
About the Authoredit biographydeleteBiographyJochen Wirtz * Vice-Dean Graduate Studies * Professor of Marketing * Best-Selling Author * Keynote Speaker * Consultant * Angel Investor
Professor Wirtz is Vice-Dean Graduate Studies and Professor of Marketing at the National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was the founding director of the dual degree UCLA - NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). He has a Ph.D. in services marketing from the London Business School.
Professor Wirtz has published over 200 academic articles, book chapters and industry reports (incl. five features in Harvard Business Review). His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016, co-authored with Christopher Lovelock), Essentials of Services Marketing (Prentice Hall, 3rd edition, 2017), and Winning in Service Markets (World Scientific, 2016).
Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms.
Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between the US, Asia and Europe.
For downloads of his recent work and selected book chapters see JochenWirtz.com or connect on linkedin.com/in/jochenwirtz .
Language : EnglishPaperback : 704 pagesISBN-10 : 1292089954ISBN-13 : 978-1292089959Item Weight : 3.26 poundsDimensions : 8.4 x 1.1 x 10.8 inches
About the Authoredit biographydeleteBiographyJochen Wirtz * Vice-Dean Graduate Studies * Professor of Marketing * Best-Selling Author * Keynote Speaker * Consultant * Angel Investor
Professor Wirtz is Vice-Dean Graduate Studies and Professor of Marketing at the National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was the founding director of the dual degree UCLA - NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). He has a Ph.D. in services marketing from the London Business School.
Professor Wirtz has published over 200 academic articles, book chapters and industry reports (incl. five features in Harvard Business Review). His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016, co-authored with Christopher Lovelock), Essentials of Services Marketing (Prentice Hall, 3rd edition, 2017), and Winning in Service Markets (World Scientific, 2016).
Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms.
Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between the US, Asia and Europe.
For downloads of his recent work and selected book chapters see JochenWirtz.com or connect on linkedin.com/in/jochenwirtz .
Language : EnglishPaperback : 704 pagesISBN-10 : 1292089954ISBN-13 : 978-1292089959Item Weight : 3.26 poundsDimensions : 8.4 x 1.1 x 10.8 inches
Specifications
Key Features
Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
About the Authoredit biographydeleteBiographyJochen Wirtz * Vice-Dean Graduate Studies * Professor of Marketing * Best-Selling Author * Keynote Speaker * Consultant * Angel Investor
Professor Wirtz is Vice-Dean Graduate Studies and Professor of Marketing at the National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was the founding director of the dual degree UCLA - NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). He has a Ph.D. in services marketing from the London Business School.
Professor Wirtz has published over 200 academic articles, book chapters and industry reports (incl. five features in Harvard Business Review). His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016, co-authored with Christopher Lovelock), Essentials of Services Marketing (Prentice Hall, 3rd edition, 2017), and Winning in Service Markets (World Scientific, 2016).
Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms.
Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between the US, Asia and Europe.
For downloads of his recent work and selecte d book chapters see JochenWirtz.com or connect on linkedin.com/in/jochenwirtz .
About the Authoredit biographydeleteBiographyJochen Wirtz * Vice-Dean Graduate Studies * Professor of Marketing * Best-Selling Author * Keynote Speaker * Consultant * Angel Investor
Professor Wirtz is Vice-Dean Graduate Studies and Professor of Marketing at the National University of Singapore (NUS). Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was the founding director of the dual degree UCLA - NUS Executive MBA Program, ranked globally #6 in the Financial Times 2016 EMBA rankings (from 2002 to 2017), an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). He has a Ph.D. in services marketing from the London Business School.
Professor Wirtz has published over 200 academic articles, book chapters and industry reports (incl. five features in Harvard Business Review). His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016, co-authored with Christopher Lovelock), Essentials of Services Marketing (Prentice Hall, 3rd edition, 2017), and Winning in Service Markets (World Scientific, 2016).
Professor Wirtz has been an active management consultant, working with international consulting firms, including Accenture, Arthur D. Little, and KPMG and major service firms.
Originally from Germany, Professor Wirtz spent seven years in London before moving to Asia. Today, he shuttles between the US, Asia and Europe.
For downloads of his recent work and selecte d book chapters see JochenWirtz.com or connect on linkedin.com/in/jochenwirtz .
- Language : English
- Paperback : 704 pages
- ISBN-10 : 1292089954
- ISBN-13 : 978-1292089959
- Dimensions : 8.4 x 1.1 x 10.8 inches
Specifications
- SKU: GE779BM3WSWBVNAFAMZ
- Product Line: Diamondove services
- Weight (kg): 0.16
- Color: Multicolor
- Main Material: N/A
Verified Customer Feedback
Customers who have bought this product have not yet posted comments
Essentials Of Services Marketing: Global Edition 3rd Edition
₦ 42,599
Questions about this product?