Precision and Accuracy:

renowned for its precise timekeeping, thanks to their proprietary movements, including the quartz and mechanical movements. They have a strong reputation for accurate timekeeping, which is crucial for watch enthusiasts and professionals alike.

Durable Build: This watches are generally well-crafted and built to last. They use high-quality materials for their cases, dials, and bracelets/straps, ensuring durability and longevity.

Innovation:

has been at the forefront of watch technology, introducing various groundbreaking innovations throughout its history. They were one of the pioneers in developing quartz watches in the 1960s, and they have continued to innovate in both quartz and mechanical watch technologies.

Design Diversity:

It  offers a wide range of designs to cater to different tastes and preferences. They have sporty dive watches, classic dress watches, rugged field watches, and more, providing options for various lifestyles and occasions.

Affordable Luxury:

manages to offer a great balance between quality and price, making their watches accessible to a wide audience. Their timepieces often provide excellent value for money.