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Principles of Marketing - Paperback

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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Specifications

Key Features

  • Author: Philip Kotler, Gary Armstrong
  • Publisher: Prentice Hall
  • Format: Paperback
  • Genre: Marketing
  • YOP: 2013
  • Language: English
  • ISBN: 9780273779827

Specifications

  • SKU: JU979MEABHUPNGAMZ
  • Weight (kg): 0.1
  • Author: Philip Kotler, Gary Armstrong

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Principles of Marketing - Paperback

Principles of Marketing - Paperback

₦ 2,500
₦ 7,00064%
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