Lee is a legendary denim brand, following with the establishment of 'H.D. Lee Mercantile Company' by Henry David Lee in Kansas, United States, which continues making history by its product innovations. In 1889, It started the business in making and selling fine goods for its founder saw the need for reliable workwear. Then in 1926, The world’s first ever zip fly jeans-101Z went in the market and its U-shaped crotch was introduced for added comfort. In the following years, Lee created the classic 'hair-on-hide' leather label and also the famous Lazy S back pocket stitch. It continues to develope jeans for different needs find ways to make products better and more sophisticated for metropolitan life. Lady Lee Riders were introduced and promoted as the best fitting jeans for women in the market. The new Jade Fusion+ series was rewarded by Edison Awards, which shows Lee’s technology.
With the 129 years’ history, Lee has become one of the most successful garment companies in the world. And in the jeans fashion field, it has occupied one of the three leading positions known as the classic of jeans culture. From practical to fashionable. it attracts the attention of fashionable people including the younger generation all over the world. Besides, Lee consolidated with VF Company, one of the biggest apparel manufacturing alliances in the world, allowing Lee to upgrade its manufacturing operations and expand its overseas production.
“Move Your Lee.” “Stretch Your Imagination.” “Take on every beat of life with style.” This is Lee, the signature of quality, innovation and durability.