Jumia Books Blue Ocean Strategy

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Key Features
  • AUTHOR: W Chan Kim  AND Renee Mauborgne
  • PUBLISHER: Harvard Business Review Press; Expanded edition edition 
  • ISBN: 978-1625274496
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Product ordered not what was delivered
This is the second time i am placing this order and both times, they delivered the wrong version of the book. The picture and description says 2015 version and they delivered 2005 version instead. Someone is obviously not doing their due diligence. Its very upsetting!  Read more  Hide
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continentsnow updated and expanded with new content. This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, "Blue Ocean Strategy" argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating blue oceans untapped new market spaces ripe for growth. "Blue Ocean Strategy" presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. 

This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third oneAlignment, Renewal, and Red Ocean Trapsthat address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market spaceand making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you ll find all the resources you needfrom ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success."
Key Features
  • AUTHOR: W Chan Kim  AND Renee Mauborgne
  • PUBLISHER: Harvard Business Review Press; Expanded edition edition 
  • ISBN: 978-1625274496
Specifications of Blue Ocean Strategy
SKU
JU979BO0N4B0MNAFAMZ
Product Line
Dan Dollar Concept
Weight (kg)
0.2
Author
W Chan Kim AND Renee Mauborgne