JUMIA / '1 CHILD, 1 BOOK'
Empowering the future leaders of Nigeria
Jumia Nigeria in partnership with the '1 Child, 1 Book' Foundation aims to provide sustainable tools that will further the educational development of young Nigerians, starting with primary school education. A partnership that saw the duo nominated in the Best CSR Initiative of the Year in the recent World retail Awards 2014.
To further promote literacy in 2014, Jumia and '1 Child, 1 Book' embarked on monthly book drives, with a special Christmas project to build a state-of-the-art Library with up-to-date tools such as computers, game sections and many other learning tools. To achieve this Jumia launched its carefully-styled Jumia Christmas T-shirts, customers could buy a T-shirt with 30% of proceeds going into the building project.
"Our Mission is through the involvement of dynamic partners, provide tools that will further the educational development of Nigerians, starting with primary school education and we, in collaboration with Jumia Nigeria, we will stop at nothing to ensure this becomes a reality" Tosin Jegede, '1 Child, 1 Book'.
"Jumia Nigeria is big on giving back to the society and nothing brings us more happiness in this season than trying to help the most vulnerable people in the society and we also call on Nigerians to join in the cause to be a hero for a child this season" Jonathan Doerr, MD Marketing, Jumia Nigeria.
Up till date Jumia Nigeria and '1 Child, 1 Book' have embarked on monthly book drives across Lagos, touching the lives of well over 1,500 kids across 6 communities and handing out over 300,000 books till date, with recent plans to reach out to kids outside of Lagos in 2015.